Missed call
calculator.
How much do missed calls cost your business? Multiply your monthly calls by the share that go unanswered, then by the share of those callers who never try again, then by the share that are new business, then by what a new customer is worth. With industry averages — 38% of business calls unanswered (Hiya), 63% of voicemail callers never calling back (BrightLocal) and $273 per missed lead (Forrester) — a business taking 100 calls a week, 40% of them new business, has about $11,328 a month of revenue at risk. Enter your own numbers below; nothing you type leaves this page.
Updated September 2026How the number
is worked out.
Five multiplications, every one of them visible. Change any input and the result follows.
Calls a month
Calls per week × 4.33. At the defaults: 433.
Unanswered
Monthly calls × the unanswered share. At the defaults: 165.
Gone for good
Unanswered × the share who never call back. At the defaults: 104.
New customers lost
Gone for good × the share that are new business. At the defaults: 41.
Revenue at risk
New customers lost × what one is worth. At the defaults: $11,328 a month.
What answering costs
Monthly calls × average length, priced on the cheaper plan. At the defaults: $654 on Standard.
Sources: Hiya, 2025 (share of business calls unanswered during office hours); BrightLocal, 2024 (voicemail callers who do not call back); Forrester, 2024 (average revenue value of a missed inbound lead). Voxgard pricing as published on the pricing page; taxes, carrier fees and SMS not included.
Calculator
questions.
It depends on your call volume and what a customer is worth. Forrester puts the average revenue value of a missed inbound lead at $273. With 100 calls a week, 38% unanswered, 63% of those callers never calling back and 40% of calls being new business, that is about $11,328 a month at risk.
38% of business calls go unanswered during office hours (Hiya, 2025). 63% of callers who reach voicemail never call back (BrightLocal, 2024). $273 is the average revenue value of a missed inbound lead (Forrester, 2024). The share of calls that are new business and the average call length are estimates for you to replace with your own.
No. It is an estimate built from industry averages and your inputs. Replace the defaults with your own call logs and job values for a number that describes your business.
From the published rates: Basic is $249 a month with 300 minutes, then $0.55 a minute; Standard is $549 with 1,000 minutes, then $0.35 a minute. The calculator assumes every call is answered by Voxgard, so it is an upper bound. Text messages are extra at $0.05 per SMS.
Yes. Every plan starts with a free five-day pilot on your real calls, with no credit card, and every call is recorded and summarized so you can count what was caught. How the pilot works.
Find out what your phone
is really losing.
Five days on your real calls, free, no card. Every call recorded and summarized, so you can count what was caught.